The biggest reason

January 16, 2017

The biggest reason they don’t do what you want … they don’t know what you want. The biggest reason they don’t buy your product … they don’t know it exists. The biggest reason... READ MORE

The mid line

January 10, 2017

Between the extremes, it’s safe, right? In the middle ground. Not too hot, not too cold, April 23^rd. That’s the place to be. Nobody’s favourite exactly but somewhere between what A... READ MORE

Fall on your butt

January 9, 2017

You’re going to make mistakes. You’ll back the wrong horse, make a bad hire, stop when you should double-down, double-down when you should bug out. You’ll have good ideas go bad,... READ MORE

What we know

January 8, 2017

Sometimes, when you get deep into a project, you see more and more connections, and before you know anything for sure, every bone’s connected to every other bone. Poke here, it... READ MORE

For today or tomorrow?

January 1, 2017

You can find a way go skim. Whether it’s saving cost or effort, there’s always a way to deliver nearly-but-not-exactly what you promised without anyone noticing the difference. To squeeze another 1%... READ MORE