Confuse them
There are so many winning strategies. Higher, faster, cheaper, clearer, better, easier, partner, corner, conquer…
Ultimately, they all turn on gaining interest and patronage from customers.
To do that … customers need to...
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Run faster than the next guy.
And the plan? This, then this, then that and then there. Done.
So what’s the problem?
There are four:
- Knowing what winning looks like. Agreeing a goal (which...
Of course it’s important that you deal with the day-to-day of the thing. That on your watch, stuff happens. Tab A gets put into Slot B, consistently, every time, at an...
There’s definitely an easy way. Sitting back and basking in, relying on, living off yesterday’s effort. All the decisions and innovations and blind punts that went before. All the strain and...
Some things, you battle against every day. Not people, but internal processes that get in the way. Every. Damn. Time. If you could, you’d work around it to get things done...