Chaos can be fun.
Everyone running around, lots of energy, creativity and innovation popping right out of a cul de sac. It has it’s down sides. Running around and bumping into...
READ MORE
Sometimes, you just don’t get it.
When the marketing guy’s explaining the nonsensical campaign. When the technologist is jumping around some idea that it doesn’t sound like they understand any better...
READ MORE
Small supplier, working with a big customer.
The big customer likes the small supplier because it’s nimble, it makes decisions and acts on them, it’s innovative, it’s dynamic. If we can...
READ MORE
There are always places you can cut corners. Take a more direct route that doesn’t deal with all the obstacles. It’s quicker, it’s easier, and it gets you where you...
READ MORE
The first audience is always internal.
For the presentation, the press release, the product launch. How do we clarify the story for them? How do we explain our position for them?...
READ MORE