The marketer’s role is to take actions that create, build, develop and maintain a market. In practice, it’s focused around the front end.
Accepting that it’s action oriented, most marketers are...
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Partners make life better for each other.
In any relationship, that means doing the right thing, it means not taking advantage, it means giving time and space and support whenever it’s...
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Everyone’s working on different things.
Well, it’s not that they’re actually working on different things, it’s that they kinda-sorta are because they haven’t actually agreed what they are working on.
It’s not...
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You did some great work. The kind of work that has legs. The kind of legs that work when connected to the hip bone and through the back bone to...
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For anything that passes for creative work there’s no one way to do the job.
Actually, there are more ways than there are people to take them.
Actually, there are more than...