When everything fits … wow!
When the person fits the role, when the product fits the niche, when the supplier fits the procurement process, when the weirdly shaped peg fits the strangely...
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How much do they need to know?
At one end of the scale, there’s sketchy. The good kind of sketchy - a few facts, the corners and edges of the thing -...
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It’s a mess. The way most companies take most things from idea to finished article. The way they run meetings, the way they deal with sales enquiries, the way they manage...
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Whatever they tell you in selling school, there’s no trick, just technique.
At one end … there’s McDonalds: Rain selling full on features and options - fries with that? - in the...
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We could do it. It would mean a little bit of this and a little bit of that. We’d get squeezed over there and we’d obviously have to work out how...