Let’s talk about the customer. About all the things we believe they think and want. About our assumptions. About the ways they help and hinder us. About the things they don’t...
READ MORE
When you’re selling, it’s tempting to focus on the positives. All the little features that bring all the bigger benefits. What you can do. What you’re product can do. What your...
READ MORE
When we start doing something, there’s always a Why. The reason we kick off the new thing. The new way rooted in what comes before. A dissatisfaction followed by some thinking...
READ MORE
With any luck (for which read: luck, hard work, planning, perseverance, smarts, grit, determination) you’re busy making the world of your customers a better place. Products that sing, services that dance...
READ MORE
When your customer calls … what do you do?
Jump on it - happy to hear about the next challenge, deal with the support issue, buckle in for the long haul. Or...
READ MORE