Actually deal
On any given Tuesday there’s that problem you’ve been dealing with by ducking around. You know the problem, you know it’s knock-on effects, you know the issue you’re dealing with today...
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When there’s good news, get it out there. Tell anyone who needs to know. Then tell every other bunch of people who should or might be interested. This happened and we’re...
What they’re actually paying for is the bit between the cost of materials and the finished thing.
Whether that thing is a product or a service, it’s the delta that counts. The...
Some people complain about all the things they can’t do because of all the things that are in their way. The tools they don’t have, the resources they can’t get hold...
Marketing truly is too important to be left to the marketing department because marketing is really everything you say and everything you do. It’s not just that you shouldn’t outsource something...