Led by the herd

July 18, 2023

You can go a long way on your own but at some point, and sooner than you think, you have to consult the customer. “I’m thinking this. What do you think?” Arguments... READ MORE

A better opening

July 17, 2023

Sometimes it feels like you’re destined to be on the outside. Dancing around in the street, trying to get attention but nobody’s looking. Then, in a seeming blank wall, a door... READ MORE

On tinkering

July 16, 2023

There’s the graft of getting it done. Version 1 - the least you can do before taking it out to meet the world. After that, there’s more graft as you remove... READ MORE

Should you reset?

July 15, 2023

When you take something new out to meet the world, customers’ reactions can be surprising. Sometimes in a good way. Like when they stand up, point at the screen, say, “That’s what... READ MORE

They say No

July 13, 2023

In the final knockings, when they say No, there’s more to it than the dictionary suggests. When they say No, they’re telling you that there’s not enough value to justify the change. Value... READ MORE