Still a fog

February 27, 2023

Silence can mean many things. Maybe it’s that they don’t know what to do and it’s easier to say nothing that say they don’t know what to say. Maybe it’s that... READ MORE

Moving parts

February 26, 2023

There are a lot of moving parts. A lot. In reality, you can do what you can do but you can’t control every one of them all the time, and nor... READ MORE

The constellations

February 24, 2023

Most times, if you listen carefully, customers tell you things you didn’t know. What they do and don’t like about you, your product, they way you market. What they think about... READ MORE

Clean some house

February 23, 2023

When you start out - whether that’s at your own new place or with an established team - you tend to move fast. Not quite running at a thousand miles an... READ MORE

That teacher

February 17, 2023

That teacher you liked at school - the English teacher, the geography teacher, the biology teacher - that one. That was their positioning. It helps to differentiate their position in the... READ MORE