A prototype

May 11, 2022

If you don’t know where to start, build a prototype anyway. If you’re not sure of the next step, build a prototype anyway. If you’re working on a concept, build a... READ MORE

Being woolly

May 10, 2022

If you find yourself being woolly, it’s for one of two reasons. Probably it’s because you don’t really know. You think you do. You kind of do. But you don’t. You’re casting... READ MORE

Grey areas

May 6, 2022

Some of us like a grey area, some wriggle room, a lack of clarity that allows us to do more of what we want and less of what we don’t. A... READ MORE

A blurry picture

May 3, 2022

Bang! The thunder clap. A request, an order, a priority - something important just found its way to you to-do list with an urgency that means you have to hustle. Run! Except... READ MORE

What happened

April 29, 2022

Any discussion about what to do next relies very heavily on what has happened before. And any discussion about what has happened before flirts very heavily with moaning about all the... READ MORE