Positioning crumbles
Sure, your customers, users, colleagues, partners all value the things you do for them. The actual value you bring. The results of your efforts, the transformations, the products, the services. The...
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You might want to stage manage things. To play out the news - a little bit good, a little bit bad - so they don’t have to deal with too many...
In the middle of everything else - sandwiched between the emails and the meetings and the conferences and glad-handing and offsites and customer visits and bureaucracy and report writing - is...
If there’s a secret, (is it a secret?), if there is a secret, it is to iterate. To go around again. To do it once and then, starting over, do...
Who haven’t you talked to in a while?
You’re busy, dealing with the day to day, fighting the good fight, pushing rocks up slopes. It never ends. And whilst you’re at it,...