The marketer’s role is to take actions that create, build, develop and maintain a market. In practice, it’s all about the front end.
Accepting that it’s action oriented, most marketers are fine...
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Partners make life better for each other.
In any relationship, that means doing the right thing, it means not taking advantage, it means giving time and space and support whenever it’s necessary...
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Stuff happens.
Some of it’s good and we … fold it into our understanding of business and usual and get on with our day-to-day. We might highlight it at an update session...
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You want a strong work ethic. You want your people to put in a shift, to take responsibility, to understand the importance of deadlines, to show their commitment. You want them...
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After the meeting, we’re still not clear.
It might seem like a failure of intent, or writing, or the conversation, or the people in the room, or their interest in and application...