This audience

October 31, 2019

The first audience is always internal. For the presentation, the press release, the product launch. How do we clarify the story for them? How do we explain our position for them?... READ MORE

Outsiders in

October 27, 2019

Inside the organisation are lots of people you pay to be there and, like it or not, brief against it or not, explicitly advise them otherwise or not, they’ll agree with... READ MORE

Budget game

October 24, 2019

At some point in the year it’s budget time. Maybe that time is now. The game is to work out what, with a following wind, will happen, and what you’ll have... READ MORE

Sort it out

October 21, 2019

When it goes bad, you have to sort it out. Doesn’t matter if you were to blame, personally or corporately. Doesn’t matter. Doesn’t. What matters is getting, as soon as possible, to... READ MORE

A presumption

October 19, 2019

It’s worth going into a negotiation knowing that some people will want to take advantage of you. Treat that as information. Treat it as something too look out for. Treat is as... READ MORE