Horse drawn carriages are not for everybody.
Different customers make different choices even when they’re buying the same type of product. Some value price, some quality, some location, some get excited by...
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In an ideal world, you’d know what value your customers are buying.
Sure, the container for that value is your product or service, the line item on the invoice, but the value...
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It’s so easy to get away with good enough. It hurdles the bar. Maybe only just. But over it sails and lands on the other side ready to get on with...
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There’s the stuff we knock out of the park, the stuff we do that’s above average, and the pretty good, and then the good enough - all in the realm that...
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Everything seems clear and simple immediately after the idea. It hasn’t had time to get complicated yet. Not understood, not nuanced, not realistic in relation to the way the...
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