Bringing new things into the world you’re likely to meet at least two opposing forces.
Old questions - assuming a decent amount of diligence, working on a thing for any length of...
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It might make you feel better, or angrier, or vindicated to blame someone else. Maybe it’s even justified. Maybe it’s entirely in their court.
Thing is, their problem just became your problem.
If you were in the business of selling running shoes, it’s unlikely you’d waste your time stopping obviously unfit people on the street to convince them of a) the efficacy of...
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One of the difficulties of starting new commercial relationships, especially when entering a new world, is fear of getting sharked. We worry about being naive, we double check and try to...
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Taking services out to meet the world, the world doesn’t only meet the service, they meet you. Which means two levels of the know-like-trust continuum.
Introducing a new service to their organisation,...
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