Nobody said the simple way was the easy way, but it’s definitely a lot easier than the complex way.
The simple way is about clarity and commitment and following trough.
The complex way...
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There’s always plenty of reasons to hold back for a little bit longer. To wait and see. To look for alternatives, and alternatives to the alternatives to the alternatives to the...
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Customers will buy when they’re ready. Not when you want them to, not when makes most sense to you, not at the most objectively logical moment (or even for logical reasons)....
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Customers can be so demanding.
Sometimes, all they seem to want is information about your products and services, about the products and services they’ve already ordered, about how to deal with your...
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When things go wrong there are two thing to do.
Make it right - putting things straight might be sticking plaster, could be a systemic fix, often involves ‘fessing-up setting out everything...
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