A commercial challenge
In the beginning there was an idea. Then, over months and mountains of work, the idea became a thing. Gaining definition and substance until it could be described and presented, enthused...
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Some people, departments and organisations make it incredibly easy to do business with. They make it clear how to contact them, how to brief them effectively, how to get their best...
There’s this problem we’ve been dancing around. Our primary method of dealing with the issue is to not talk about it - not from want of trying, but because whenever it...
Customers are very good a describing their current way of dealing with a problem - ranging from dancing around to avoid having to deal with it to a perfect solution that’s...