When they squeeze
As a buyer, we resent being made to work too hard by our suppliers, when they squeeze us for every variation, when they make us wait, when they take short cuts...
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As a buyer, we resent being made to work too hard by our suppliers, when they squeeze us for every variation, when they make us wait, when they take short cuts...
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When a potential customer contacts us out of the blue there’s the obvious thrill of learning about and dealing with someone new. Then there’s the benefit of doing the work; the...
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Customers aren’t very good at telling you what they want when they don’t already have it. Sure, they’re good at saying what they don’t like about something, how it fails, how...
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What seems small to you might seem huge to someone sitting on the other side of the table. What is a tactical detail to you is a strategic imperative to them....
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We all love a crisis (as long as it’s big enough to matter but small enough to be soluble with available resources). We pounce on it for all the thrill of...
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