How is could be
How does your organisation work? I don’t particularly mean how does the money flow (although, how does the money flow?). I mean, what do you do that works, what do you...
READ MORE
Select a category
- Select a category
Results for the category: Skippiness
When they squeeze
As a buyer, we resent being made to work too hard by our suppliers, when they squeeze us for every variation, when they make us wait, when they take short cuts...
READ MORE
They knew to call
When a potential customer contacts us out of the blue there’s the obvious thrill of learning about and dealing with someone new. Then there’s the benefit of doing the work; the...
READ MORE
Before you build it
Customers aren’t very good at telling you what they want when they don’t already have it. Sure, they’re good at saying what they don’t like about something, how it fails, how...
READ MORE
Mole hills and mountains
What seems small to you might seem huge to someone sitting on the other side of the table. What is a tactical detail to you is a strategic imperative to them....
READ MORE