There’s always plenty of reasons to hold back for a little bit longer. To wait and see. To look for alternatives, and alternatives to the alternatives to the alternatives to the...
READ MORE
Customers will buy when they’re ready. Not when you want them to, not when makes most sense to you, not at the most objectively logical moment (or even for logical reasons)....
READ MORE
Customers can be so demanding.
Sometimes, all they seem to want is information about your products and services, about the products and services they’ve already ordered, about how to deal with your...
READ MORE
When things go wrong there are two thing to do.
Make it right - putting things straight might be sticking plaster, could be a systemic fix, often involves ‘fessing-up setting out everything...
READ MORE
In the beginning there was an idea. Then, over months and mountains of work, the idea became a thing. Gaining definition and substance until it could be described and presented, enthused...
READ MORE