Yes you have to prioritise.
Some things are more important than others. Some customers, some contacts, some projects, some firefights will always take precedence over others. Everyone’s in the same boat and...
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Customers want a product they can trust - one that performs, is delivered as expected, and is consistent over time.
When they get what they want from a supplier … they remember...
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When resources are tight, you can hope … or you can work the problem.
Hoping is choosing the bliss of ignorance. When you kinda-sorta know what’s going on, when you’re in touch...
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You spend a lot of time, attention and resource to make your product or service hit the niche it’s designed to fit. You put effort into your marketing so everyone in...
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For every good idea you have, you probably have a bunch of not so good. Over time - with practice, discipline and attention to outcomes - you become a better editor....
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