When you’re tapped into your customers’ thought processes, know your market and have established your expertise - you know, the secrets to any successful non-commodity business - someone will throw you...
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There are always objections.
Customers have them. Your team have them. You have them.
Most are obvious and predictable. The price, the time, the location, the expertise, the attention, the priority, the credentials,...
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Ever been in that situation where you didn’t have a clue what someone was talking about? They used jargon, spoke fast, didn’t check for comprehension, gambled on relying on received...
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As much as we’d love it, we don’t always manage to follow through on our commitments.
Things get delayed, people let you down, it isn’t as easy as you thought to conduct...
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You shake hands on the deal.
After all the negotiations, the back-and-forth and the shenanigans that go along with coming to terms … you look each other in the eye, spit, and...
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