Price to value

July 13, 2021

Commodities are price sensitive, everything else is about value. You may think you have a value. You don’t. The work you do has a value. The value you create has a value.... READ MORE

Inside, inside

July 5, 2021

Everyone’s heard what you’ve been up to. Well, kinda. They know that you’re up to something, and they may know the subject or the context of the customers you’re aiming at.... READ MORE

First impressions

July 3, 2021

Sitting in our chair, with all the experience we’ve gained, dealing with all kinds of people in all kinds of setting, we convince ourselves that we’re a pretty good judge of... READ MORE

What else

June 29, 2021

Dealing with the unknown is table stakes whenever you start a new project. You come across things you didn’t expect, so you plaster over the hole, make things good, and get... READ MORE

See through

June 28, 2021

Some things, maybe even most things, are undeniably complex. And when we have to get other people to buy into them, or make a change based on them, or assign time to... READ MORE