Inside, inside

July 5, 2021

Everyone’s heard what you’ve been up to. Well, kinda. They know that you’re up to something, and they may know the subject or the context of the customers you’re aiming at.... READ MORE

First impressions

July 3, 2021

Sitting in our chair, with all the experience we’ve gained, dealing with all kinds of people in all kinds of setting, we convince ourselves that we’re a pretty good judge of... READ MORE

What else

June 29, 2021

Dealing with the unknown is table stakes whenever you start a new project. You come across things you didn’t expect, so you plaster over the hole, make things good, and get... READ MORE

See through

June 28, 2021

Some things, maybe even most things, are undeniably complex. And when we have to get other people to buy into them, or make a change based on them, or assign time to... READ MORE

Smile inside

June 26, 2021

There is always room for an additional detail. Something they may not even notice and would never pay extra for, that you’ve added because you care, because it makes you smile... READ MORE