For the user
Sometimes, the customer will get in its own way and prioritise something other than its own users. It will think in terms of ease, or cash, or vested interests. It will...
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Results for the category: Skippiness
It all starts with a great product.
It may not be all about the product. It’s the alchemy of product and people and vision and passion and planning and production, of staying...
Almost always
Assuming that you have a choice - and accepting, for the moment, that you almost always do - the secret to having more fun and a better experience than you do...
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Possibility of value
Bringing new things into the world - new products and services, new ways of working, new systems and processes - we tend to focus on the thing itself. We do what...
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Too shallow, too deep
It’s easy to skip over the surface of things. A fly-by analysis for the sake of pattern matching, a from-the-hip opinion and then on to the next thing. Never stopping long...
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