Their ideas
When you take something new out to meet the world, customers’ reactions can be surprising.
Sometimes in a good way. Like when they stand up, point at the screen, say, “That’s what...
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In the final knockings, when they say No, there’s more to it than the dictionary suggests.
When they say No, they’re telling you that there’s not enough value to justify the change.
Value...
When you take on change, when you promote new ideas, when you introduce an alternative view - you expect push back. Even when you’re sorting out the most broken version of...
Without thinking - two things can catch you.
You can live entirely in the moment, operating without the benefit or hindsight or foresight, reacting to whatever you find in your path given...
Your product might be perfect for them. They might get enormous benefit. It could be the most significant decision they make this year.
Thing is … none of that makes you anything...