Difficult and hard
Some things are just hard.
For the moment, let’s draw a line between difficult and hard. Difficult is the thing that’s complex, has many moving parts or is beyond what’s easily possible...
READ MORE
Complexity is inevitable.
Do things for long enough - more than a day - everything looks like a special case. Maybe it’s the first time, maybe it’s the seventeenth, each time there’s...
There’s nothing exciting or ground breaking about realistic expectations. No one’s going to jump up and down. There won’t be any ra-ra at the start of the sales meeting, the customer...
When you don’t have a process for a thing, you’re left with making it up as you go along. It’s entirely creative, which is a good thing if it’s supposed to...
There better be a point.
Getting all these people together, sharing space around a table, in a meeting room, on a conference call - spending their time - there better be a...