There’s a belief that email will do the job.
That sending email, with wide distribution, is the same thing and has the same effect as a little one-on-one time. That because it’s...
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Customers can be too demanding.
Not that it isn’t their right to want what they want.
It’s just that sometimes they want more than is possible given the availability of time, humans and...
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Customers and partners have a genuine need to know what’s happening inside your organisation.
Not the how-to of competitive positions or the ins-and-outs of commercial secrets.
Just, you know … what’s going on,...
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Call it Brand if you want to, our customers and colleagues think what they think of us not because of what we say. When they make their final assessment, it’s what...
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Sometimes it’s just damn hard.
It’s like you’re running up hill, into the wind, the whole time. Nothing comes easy. Every meeting takes longer than it should, discussions are protracted, received wisdom...