How would you persuade a teetotaller to buy your brandy?
You could try talking about how the product embodies your connection with soil that’s been in your family for centuries. Or of...
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At least one version of the truth is that leaders get paid to think. There’s only so much actual 'doing' involved in leading, the rest is about considering and weighing-up and deciding, holding...
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The first time you see the graffiti in the car park, artistic or otherwise, it’s a shock. Indignant ain’t the word. “What the … ?”
A few days later - it’s still offensive...
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At the circus, they teach you how to clap, “Oh, you can do better than that boys and girls. Just the left side of the audience, … now the right side.”
Maybe...
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Three paths:
The easy path - The do it myself path. The take control path. The do it my way or it’s the highway path.
The lazy path - The look on from the sidelines...
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